John Crawford

VP of Client Insights-Dairy, IRI

John Crawford

VP of Client Insights-Dairy, IRI


John Crawford is a leader in the Dairy Vertical for IRI as VP of Client Insights-Dairy. He leads the relationship for a number of IRI’s top Dairy Clients including the Dairy Industry Associations. John and his team have developed an industry-leading Dairy Thought Leadership program. John also leads the engagement with Dairy industry associations.

John joined IRI in 2014 focusing on Protein where he led the relationships for a number of meat clients. John is a seasoned CPG marketer with over 22 years of industry experience. John’s career encompasses an extensive combination of marketing leadership, innovation, new product development, market research, client service, and category management.

Prior to joining IRI, John led marketing for Crystal Farms, the Retail Division of Michael Foods, growing the Crystal Farms®, Simply Potatoes®, and AllWhites® brands. John also led the Innovation efforts at Michael Foods developing new products for Retail, Foodservice, and Food Ingredients.

Prior to joining Michael Foods, John held positions in marketing, new products, customer information, and category management at Land O’Lakes.

Earlier in his career, John was a Client Service Manager for Spectra Marketing onsite at Pillsbury and a Category Manager at Coca-Cola Enterprises in Southern California with a stint onsite at Ralph’s Grocery Company.

John started his career in politics as a political staff aide to the Los Angeles City Attorney.

John holds a bachelor’s degree in Political Science/Economics from the University of Southern California and an MBA in Marketing from the USC Marshall School of Business.

John lives with his wife, Melanie, in California. He has two grown children.

All sessions by John Crawford

Sizing Up the Competition: The Real Threats and Growth Opportunities

28 Jun 2022
8:55 am
Harrah's, Sand Harbor II & III