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20
Aug

Real Food And Real People Take Center Stage In New Campaign For California Dairy

Month: 

August

Year: 

2015

SOUTH SAN FRANCISCO, Calif. & MODESTO, Calif., August 20, 2015 – The simple beauty of a pat of butter melting on a baked potato brings to life a new integrated advertising campaign from the California Milk Advisory Board (CMAB) that celebrates the real food and real people behind California dairy. The “Return to Real” campaign, which launches this week, embraces the consumer movement back to minimally processed, uncomplicated foods while celebrating the hardworking California dairy farmers responsible for the milk that makes dairy foods so special. 

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